For the reveal of the Porsche Taycan Turbo S, I led the creative direction and animation efforts to deliver a cutting-edge experience that honored Porsche’s legacy while showcasing its electric future. As Art Director and Lead Animator, I oversaw the design and execution of key visual elements, including:

• Interactive photo installations that brought Porsche’s history to life through an engaging brand timeline, allowing guests to explore milestones and iconic moments in an immersive setting.

• A projection mapping experience inspired by the themes of speed and electrification, combining dynamic motion graphics and lighting to reflect the bold innovation of the Taycan Turbo S.

This project was a fusion of storytelling, technology, and design, crafted to leave a lasting impression on guests and reinforce Porsche’s position at the forefront of performance and innovation.